{"id":22011,"date":"2022-04-05T17:21:46","date_gmt":"2022-04-05T15:21:46","guid":{"rendered":"https:\/\/oceane.breizhgo.bzh\/la-campagne-de-communication-2022\/"},"modified":"2025-05-19T15:20:20","modified_gmt":"2025-05-19T13:20:20","slug":"la-campagne-de-communication-2022","status":"publish","type":"post","link":"https:\/\/oceane.breizhgo.bzh\/en\/la-campagne-de-communication-2022\/","title":{"rendered":"The 2022 communication campaign"},"content":{"rendered":"\t\t
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The “Salut La Compagnie” communication campaign highlights the maritime transport operated by Compagnie Oc\u00e9ane as both the starting point and the final step of the island journey.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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THE SHIPS, STARS OF THE COMPANY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We are part of the daily lives of local residents who see the ferry pass by each day.<\/p>

In 2021, we began a shift in our communication by making the ships the stars of our advertising campaign.
The Lorient-Groix route and the ship Breizh Nevez 1 were the first to be showcased.C\u2019est la ligne Lorient-Groix et le Breizh Nevez 1 qui ont d\u2019abord \u00e9t\u00e9 mis \u00e0 l\u2019honneur.\u00a0<\/p>

The campaign promotes island escape, represented by the company’s ships. They allow locals\u2014whether they board them or simply watch them leave\u2014to disconnect for a few moments or the duration of a stay.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A CAMPAIGN TO HIGHLIGHT ISLAND MOBILITY SERVICES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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We are the link that connects the mainland to island life all year round. The company\u2019s ferries are part of daily life for the islanders of Morbihan. Naturally, this year\u2019s campaign\u2014continuing the 2021 initiative\u2014features an island family alongside the Bangor and Groix Island.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MEET SARAH AND HER FAMILY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sarah, her husband, and their two children moved back to Belle-\u00cele-en-Mer a few years ago. They too have developed a bond with our ships. \u201cWe love driving around the quay at Le Palais as a family\u2014it\u2019s kind of a local tradition: we watch and see the ferry arrive\u2026\u201d They also shared their favorite spot on board: \u201cin the middle where there\u2019s a table\u2014it allows us to play games and keep the kids busy during the crossing.\u201d<\/p>

Ma\u00ebl, Sarah, Capucine, and Valentin admitted it\u2014the Vindilis is their favorite \ud83d\ude0a<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Compagnie\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Share your travel experiences with our ferries using the hashtag #SalutLaCompagnie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tInstagram<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The “Salut La Compagnie” communication campaign highlights the maritime transport operated by Compagnie Oc\u00e9ane as both the starting point and the final step of the island journey. THE SHIPS, STARS OF THE COMPANY We are part of the daily lives of local residents who see the ferry pass by each day. In 2021, we began […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-22011","post","type-post","status-publish","format-standard","hentry","category-communication-en"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-06-11 07:08:06","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/oceane.breizhgo.bzh\/en\/wp-json\/wp\/v2\/posts\/22011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oceane.breizhgo.bzh\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oceane.breizhgo.bzh\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oceane.breizhgo.bzh\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/oceane.breizhgo.bzh\/en\/wp-json\/wp\/v2\/comments?post=22011"}],"version-history":[{"count":5,"href":"https:\/\/oceane.breizhgo.bzh\/en\/wp-json\/wp\/v2\/posts\/22011\/revisions"}],"predecessor-version":[{"id":28785,"href":"https:\/\/oceane.breizhgo.bzh\/en\/wp-json\/wp\/v2\/posts\/22011\/revisions\/28785"}],"wp:attachment":[{"href":"https:\/\/oceane.breizhgo.bzh\/en\/wp-json\/wp\/v2\/media?parent=22011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oceane.breizhgo.bzh\/en\/wp-json\/wp\/v2\/categories?post=22011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oceane.breizhgo.bzh\/en\/wp-json\/wp\/v2\/tags?post=22011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}