The 2022 communication campaign
05 April 2022
The “Salut La Compagnie” communication campaign highlights the maritime transport operated by Compagnie Océane as both the starting point and the final step of the island journey.
THE SHIPS, STARS OF THE COMPANY
We are part of the daily lives of local residents who see the ferry pass by each day.
In 2021, we began a shift in our communication by making the ships the stars of our advertising campaign.
The Lorient-Groix route and the ship Breizh Nevez 1 were the first to be showcased.C’est la ligne Lorient-Groix et le Breizh Nevez 1 qui ont d’abord été mis à l’honneur.
The campaign promotes island escape, represented by the company’s ships. They allow locals—whether they board them or simply watch them leave—to disconnect for a few moments or the duration of a stay.
A CAMPAIGN TO HIGHLIGHT ISLAND MOBILITY SERVICES
We are the link that connects the mainland to island life all year round. The company’s ferries are part of daily life for the islanders of Morbihan. Naturally, this year’s campaign—continuing the 2021 initiative—features an island family alongside the Bangor and Groix Island.
MEET SARAH AND HER FAMILY
Sarah, her husband, and their two children moved back to Belle-Île-en-Mer a few years ago. They too have developed a bond with our ships. “We love driving around the quay at Le Palais as a family—it’s kind of a local tradition: we watch and see the ferry arrive…” They also shared their favorite spot on board: “in the middle where there’s a table—it allows us to play games and keep the kids busy during the crossing.”
Maël, Sarah, Capucine, and Valentin admitted it—the Vindilis is their favorite 😊
Share your travel experiences with our ferries using the hashtag #SalutLaCompagnie.