A campaign in the colors of the region
05 January 2023
In 2023, we aim to highlight our mission of providing maritime service between the mainland and the islands of Morbihan, and more than ever, to affirm our belonging to the regional transport network BreizhGo.
Therefore, we collaborated with an illustrator to depict the Regional Council’s boats in the ports of Groix, Belle-Île-en-Mer, Houat, and Hoëdic, using the representative colors of each island while respecting the regional graphic charter.
Artmoric, specializing in the representation of emblematic places in Brittany and who has already created illustrations of Belle-Île-en-Mer and Groix, worked on our new campaign visuals by offering a generic visual and three variations per line.
The generic visual is used as the main image of our communication campaign. The personalized visuals for each line are used to illustrate the timetables, commercial brochures, and will later be adapted into postcards and souvenir posters.
This campaign is in line with the “Salut La Compagnie” campaign. It showcases the relationship between travelers and the ships, evokes the journey, and highlights the islands we serve.
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